You wish you knew how to create consistent, simple, money-making launches for all your offers without drowning in overwhelm or reinventing the wheel each time
You can’t wait to slap the feast or famine cycle across the proverbial face and boot it out the door because you know more money is always on the way, AND you know how to create it
You’re ready to create big cash injections every time you launch without eternally hopping on (awful) social media bandwagons or participating in gross marketing strategies that make you want to shower with a cheese grater
You can’t wait to stop battling the writer’s block and strategy overwhelm that stalk you every time you start to plan your launch
You wish you could show up as yourself, attract the perfect-fit people, change their lives (in the best way) for good, and make lots of money while doing it
If your arm hurts because you’ve been holding your glass in the air this whole time, have a sit and let’s chat.
It’s true, launching your offer can feel incredibly confusing, overwhelming, and defeating (especially if you’re new to launching or haven’t seen the results you want yet).
Between figuring out how many social media posts and emails to send (no really, how many emails can you send before subscribers flee like you’re wearing a bubonic plague t-shirt and cholera Crocs) . . .
. . . And wondering if you’re doing ANY of this right or if a single soul in the world is actually going to buy.
. . . It’s enough to make anyone want to throw in the towel and shove their offer back on the digital shelf.
And maybe you have.
Maybe you’ve got a cobweb-covered folder on your Google Drive that says “Launch – for real this time” containing the half-finished carcasses of many a launch plan, sales page, or sale sequence.
Or maybe you’re the spontaneous type who throws up a launch in a couple days (only to fizzle out until you stop showing up all together because anyone who was going to buy would have already done so).
If that’s you, I don’t blame you at all.
Because a lot of the launch advice out there right now is spectacularly awful. Things like . . .
You have to have a huge audience to create a lucrative launch (nope – one of my clients sold out her course with an email list of less than 400 people)
Launching high ticket offers is the ONLY way to have a big cash-injection (double nope – another client just launched a $19 membership that made her bank and will continue to do so every single month)
Masterclasses, challenges, and webinars are dead (uhh no, mom jeans are dead . . . well, they should be, but not these three classic and still super effective launch methods)
You have to gyrate, mime, or jump on every social media trend to see any kind of audience growth or engagement (hard pass – my clients show up in a way that feels good to them, and it grow their audiences by hundreds and thousands)
You have to sell your firstborn and 37 family heirlooms to pay a launch strategist, copywriter, email expert, and social media strategist to help you plan and execute your launch
Honestly, if that was the only “wisdom” I was hearing around launches, I’d make like an 18th century French peasant and 👏🏼 revolt 👏🏼
So, instead of stressing, spinning your wheels, and feeling frustrated that the offer you worked so hard to create (that you KNOW will help your audience and your bottom line) isn’t selling . . .
Let’s create a launch that feels good to YOU, hits your money goals, and is repeatable (so consistent cash is something you can count on)
Introducing . . .
The Athena Launch System
A step-by-step strategy and copywriting launch system created to help you quickly and easily create your next sold-out launch from scratch (no wordsmithing or writing degree required).
Named for the Greek goddess of wisdom and war (hello, game plan + action), this launch system (laid out super simply in a Trello board) includes EVERYTHING you need to strategically create your next lucrative launch, easily grow and nurture your audience, and sell your offers in a repeatable, scaleable, and seriously profitable way . . . without exhausting yourself or feeling like a door-to-door saleswoman.
Here’s how it breaks down . . .
Pre Launch: Creating Your Battleplan
It's the map you'll take to make sure you're always on the right path, know the direction of your content, and actually see your launch come to life. It's also the plan you can rinse and repeat each time you launch to bring in money on demand.
Launch: Write It Out
If there is ANYTHING you should know about launching, it's how to stand out. And that is exactly what storytelling does. Every email, every social media post, and every thank you page in the Athena has either a template or a story-focused prompt to help you get the writing done without the guesswork, KNOWING that it will bring in your people (and their wallets).
Post Launch: For Money Next Time
Being strategic AFTER cart close is just as important as everything you do before your launch. In this section, you'll find out exactly how to wrap up your launch and get information from people who didn't buy, so you can attract more right-fit clients and make more money next time.
Create Your Most Profitable Launch Yet
The Athena Includes . . .
Master launch planning guide (the eagle-eye view of your launch and all the at-a-glance details)
5 challenge and masterclass planning guides (plus checklists and step-by-step instructions to keep you on track)
Best possible offer worksheet (to help you plan a no-brainer easy-yes offer every time you launch)
Launch calendar (with examples to help you get it done quickly and efficiently)
Checklist for all the tech and backend set up (so you’re not scrambling at the last minute with tech emergencies)
22 story-focused social media prompts (that will help you stand out, know exactly what to write, and get lots of sign ups)
Bank of Instagram story and live ideas (so you can show up without the overwhelm and prep work)
Landing and thank you page templates (for higher conversion rates)
Sign up email sequence (to get your people excited to join your challenge AND grow your current audience at the same time)
Show up email sequence (templates and prompts to get your people to actually COME to your challenge and masterclass)
Sales email sequence (templates and prompts to get turn your audience into HECK YES buyers)
Post-sale email sequence (to find out why they didn’t purchase and get real voice of customer data for even better sales next time)
30 email subject lines (ready to grab and go for better open rates)
Bank of CTAs that actually work (and which ones to avoid)
“I needed to coordinate a launch for my client, but I had never done one before. I was feeling completely overwhelmed and worried that I would let things slip through the cracks. I felt like there was just so much I simply didn’t know about effective launch strategy, and I didn’t know where to learn it! ”
“Seeing everything laid out on the Trello board really helped me conceptualize how a launch should go. It broke the beast of a task that is launch planning up into easy to understand and follow stages, and I knew I needed that! I was able to coordinate a well-structured launch for my client ahead of time, so that by the time the launch started, all emails and social media posts were written, revised, and scheduled. Not only that, I was able to guide them confidently because the launch plan taught me so much about launches. I led them to hold their first ever challenge launch, and the engagement of their audience was huge! ”
“You can’t afford NOT to invest in it! I never had a moment of regret after making this investment, as it’s already paid for itself many times over!”
If we’re just meeting for the first time . . .
I’m Hannah, copywriter and launch strategist for soulful entrepreneurs who are ready to finally create the money and businesses they desire while serving their audience in a big way. After seeing my clients struggle to create their first launches in a way that felt good and made money (without having to spend a fortune), I knew there had to be a better way.
So, I combined years of experience helping clients fill their online courses and book out their services with my personal launch strategy guides, templates, prompts, and added my best tips from a decade of professional storytelling to create a launch system that is easy, lucrative, and repeatable.
These are the same launch and storytelling techniques that I used to grow my business revenue by 254% over the course of one year and help my clients . . .
✔ Sell out their courses (stuffed-to-the-brim-and-starting-a-waitlist sold out)
✔ Grow their audience by thousands (with zero ad spend)
✔ Get 1200+ people on their waitlist
✔ Crush a 43% conversion rate on a full waitlist
✔ Sell 100+ spots the first day of their offer
✔ Successfully and profitably launch their first offer
✔ Create $10k launch days and multi five-figure months
I know you want that too.
After the Athena Launch System you’ll . . .
Have a SIMPLE, actionable, and solid plan to bring in sales every time you launch.
Have a step-by-step guide to take you from a blank Google Doc to a built out launch strategy (and completed copy) that supports you (and sells!) all the way to cart close.
Be Windex-level clear on exactly what needs to happen in your launches, so you can consistently sell programs and offers your audience happily pays for (every time).
Feel excited and confident to share your offers because you've implemented a proven strategy that feels good and allows you to show up as YOU – no ick, gimmicks, or unaligned marketing required.
And you know what?
You deserve it. And your business craves it.
(Excellent) questions launchers asked before buying the Athena . . .
How much time each week will I need to create my launch?
If this is the first time you’ve ever launched, writing all the content and getting everything set up will take some time. That said, once you’ve done this once, tweaking and setting up for your next launch will be CAKE. The total time will vary from person to person (depending on how long you like to think things through, how fast you write, etc); this could take 8-15 hours to completely put together. I recommend spacing it out over the course of a week or two.
If you’ve launched before, you’ll already have some content that will help you move a little faster (see question 3).
What if I’m brand new to launching?
First, congrats! I think it’s so freaking cool when women step up and bring their ideas to life and into the world. This launch plan is designed to take you step-by-step through the launch process. This will not help with offer creation or design (though, there is a section at the beginning on positioning your offer during the launch).
What if I have some launch content done already?
Excellent! You’ll have less writing to do! Because my approach to launching is story-focused, all of the templates and prompts make space to tell stories and deeply engage your audience. You may find yourself editing posts you’ve already written to include the story elements, but having sales emails and posts already done will just shorten up the overall writing time!
I want something really simple. How do I know I won’t get confused or overwhelmed?
This launch plan is designed to be step-by-step and prompt-by-prompt. Each part of the launch – from planning to writing captions and prompts – is divided up into self-contained sections, so you can take breaks, come back to it, and complete sections as you have the time. Each section also has a written guides to help you understand WHY we’re doing this the way we are and what our goal is with each step of the launch.
What’s your return policy?
Since this is a digital product and you get immediate access to everything as soon as your purchase, a full refund is not available. That said, if you’ve used the product to its completion and are still having trouble with your launch, please email me at hello@fleacefreelancing.com , and I’ll schedule a 30-minute troubleshooting call to see what’s going on and how we can get you on track to your best launch yet.
Create Your Most Profitable Launch Yet
Still not sure?
You’re ready to create your next super profitable cash-injecting launch if . . .
1 – You have a proven offer you've put at least three clients through (OR a proven framework if this is a new offer). This launch plan is designed to take your genius offer that is proven to serve your audience, and market it in such a way that your audience can’t help but say, “YES PLEASE!” The more people that buy = more people you can serve = more impact you create = more humans that are better off (and that’s what this is really all about, my friend!).
2 – You’ve been growing and engaging your audience. Note that this does NOT say you have a huge audience. It just means that you’ve been working on building relationships with your audience, nurturing those relationships, and cultivating trust. This might look like growing your email list and emailing them consistently, showing up on Instagram and posting regularly, or showing up on your favorite platform and talking to your audience, answering questions, and providing value.
3 – You’re committed to doing things YOUR way. Because while this offer does include every inch of copy you’ll need to launch, it requires your personality and brand. The templates and prompts will walk you through how to write in a way that sells, but you gotta bring your genius to the table.
4 – You’re not ready to hire out to a copywriter yet. (Yes, I say this AS a copywriter!) This offer is perfect for the entrepreneur who is ready to get results ASAP without investing $$$ in a professional copywriter right now.
5 – You’re a coach or service-based entrepreneur. This system is specifically set up to work for service-based business owners who operate from a launch-style business plan. It focuses on YOU and creating demand for YOU, so your services sell like ice cones at the beach.
Nodding your head yet?
If you said YES to three or more of those . . .
But Hannah, can you guarantee I’ll get results?
I’d LOVE to say yes to this, but the truth is – you are the only one who can get the results you want in business. Will this system help you get there much faster and without the headaches? Absolutely. But you still have to take action.
Now, that said . . .
I am committed to supporting you. So, here is my 60 day guarantee . . . if you use the full system to launch (within 60 days of purchase), and don’t get the results you were hoping for, I’d love hop on a complimentary 60-minute call with you to go through the launch with you and offer expert eyes on what to do next time. All you have to do is email hello@fleacefreelancing.com.
And, one more thing before you go, let’s say you invest in the Athena today and use it to sell a $597 offer. Selling even TWO of those offers, you’ll have made back your money (and then some). The rest, my friend, is pure profit. And if your offer is more than $1000? Sell it once and this investment has paid for itself and will still serve you for launches and launches to come.
